First, we’re just going to admit that we’re also confused slash annoyed by the word “clean.”
It’s a phrase we use on occasion, always with some hesitation. Because what does it even mean? Is it an actual label that holds any significance for the food and beauty products and everything else that we touch on a daily basis?
Does “clean” mean “better?” Or does “clean” simply mean “free from toxins?” And for those of us who don’t hold a degree in chemistry, have we collectively deluded ourselves into pretending we understand what these “toxins” are and why they’re bad?
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Ok, a “catch” might be a touch clickbaity, but there are absolute pros and cons to this wildly popular, often magical new-ish beauty trend.
I live in a big city. Los Angeles. And I’m lucky to have an embarrassment of riches in terms of finding almost any practitioner of any kind. Not everyone has such a luxury, so it might take some digging to find someone you love and trust. And even still, once you find someone, there’s essential questions to ask, and required sleuthing to be done if you want brows that err more on the side of Brooke, as in Shields, rather than on the side of Bert, as in Ernie.
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